This is the first installment of our three-part workshop: How to Stand Up a B2B Marketing Program in One Quarter. A valuable growth lever when deployed well, content marketing can help generate new leads, cultivate customer loyalty, and differentiate your company from the rest of the pack. For B2B startups in particular, content marketing can be an efficient and economical method of increasing your company’s credibility within a given industry.

This is the second installment of our three-part workshop: How to Stand Up a B2B Marketing Program in One Quarter. Once you have your content strategy in hand, a team of collaborators at the ready, and a clear idea of how to provide value to your audience, you’re ready to actually make some content. Don’t just dive right into drafting blog posts or inviting podcast guests, though. Instead, use this month to create a batch of content that can launch your channel and populate it for two months. Creating content in batches gives you the runway you need to ensure some regularity in publishing.

This is the Month 3 installment of our three-part workshop: How to Stand Up a B2B Marketing Program in One Quarter. Now that you have a batch of content ready to go, you’re finally ready to share it with the world. Before you push anything live, take the time to piece together an amplification strategy that leverages your network and gets more eyeballs on your content. Measure the performance of your content, evaluate feedback, and consider how you want to iterate the next batch of content you create. Finally, reflect and formalize the processes and systems that will support your content program going forward.